BAOBAB TREE

COP 17 SIEMENS : DURBAN SOUTH AFRICA 2011

Designed and created for Siemens to represent their commitment to renewable energy. Made of pallet wood with a steel subframe. Powered by 17 bicycle generator units lighting up over 6000 LEDs.

Won a Bronze Lourie Award in 2012 in the category of

Best International Exhibition, Brand Experience or Creative Event.

 

Client : Siemens  •  Agency : Ogilvy  •  Lead artist and designer : Daniel Popper
Steel fabrication : Charl Bothma  •  Engineer : Alton Hulme  •  Lighting installation : Chris Shelvey